Red Cliffs Ranch is home to the Red Cliffs Lodge as well as the Moab Museum of Film and Western Heritage. The ranch has been an operating ranch since the late 1800s, raising cattle and horses to this day. While cattle ranching has played a significant role in the ranch's history, filmmaking has also played a significant one. Many films have been made on location at Red Cliffs Ranch (originally White's Ranch), and exhibits and photographs depict the colorful cowboy lifestyle of the past and present.